GAMA, a company with decades of experience in international marketing of professional hair products, confirms its collaboration with Pro Web Consulting as an SEO consultant.
The Swiss agency, specialized in search engine optimization, has been following the project for a year starting with the strategy of unification of the sites of the individual countries, which have been conveyed, through dedicated technical procedures, under a single domain. This activity has been articulated into a careful mapping of individual portals and with the definition of the most effective migration plan to prevent any loss of visibility or traffic.
www.gamaprofessional.com/it/ is the brand’s new portal, released at the end of June 2016, and combines the institutional soul with an e-store: Pro Web’s SEO specialists have flanked the development agency before the go -live site to ensure proper the SEO-first structuring.
The on-site optimization, developed within an international strategy, has continued with the SEO architecture for Italian, French, English and Spanish languages. The new 2017 project, in addition to an advanced on-site SEO optimization plan, will develop content-generating activities focusing on the Italian and French markets, with strategic support in the definition of the editorial plan for Gama’s official Blog “Style Blog”.
“The work that we have to carry out on content is strategic for online business, and we have a lot of content to communicate, from product and technology to the expected benefits and, hence, the results of their application on hair. – comments Emanuele Bettuzzi, GAMA’s Digital Marketing Manager – We found in Pro Web Consulting a fundamental partner to optimize the presence of GAMA content on search engines.”
The results are extremely positive: +20% on total organic traffic, with a peak of +40% YoY for the Italian market. As far as keywords are concerned, from kick-off to today, rankings follow a growing trend: always speaking of the Italian scenario, on over 400 keywords monitored, 47% have improved their rankings, particularly 37% of them came to Top10, that is, on the front page, with relevant keys like “hairdressers” in Top3. Regarding visibility, the comparison between the old site and the new one shows an increase of 46% (Source: Sistrix).
“One of the most challenging aspects of the project was the need to integrate our SEO needs with site restyling, taking into account communication and image guidelines of the customer – says Alice Tammaro, Pro Web Consulting’s SEO Specialist – today we are working to further develop other highly competitive and mature European markets.”