Correctly managing a start-up requires great commitment and consistency, in addition to the ability to organize a strategy consisting of several different elements. For a start-up focused on e-commerce, SEO is essential right from the very beginning. From this premise, the collaboration between Greekflavours, the newborn e-commerce of typical Greek products, and the Swiss SEO agency Pro Web Consulting was born.
Greekflavours is a project launched in October 2015 from the passion of a group of young entrepreneurs: the goal is to spread the Greek food and wine culture throughout Europe. An innovative idea for a context like the Greek one, where the excellence of the territory is hardly promoted and digital knowledge is still limited. The success of the adhesion of local producers as suppliers demonstrates the remarkable potential of this start-up. The wide range of products available on the e-shop is carefully selected, with attention to the tastes of demanding consumers who want to consume organic, vegetarian and vegan, gluten-free, sugar-free and even kosher foods.
Greekflavours has embarked on a logistics partnership with DHL, which allows a door-to-door pan-European service for all shipments, guaranteed in just 48h. Resolved logistical, supply, storage and shipping issues, the real question is how to be found on the Italian and foreign markets. Thanks to a perfectly structured site from an SEO point of view, with internationalization as the main objective.
Pro Web Consulting has followed the development of the portal from the earliest stages, giving a strategic contribution to the structuring of the site and its contents. To do this, the team of SEO specialists started from an analysis of the major reference markets (Italy, Greece, France and Anglo-African countries) through an accurate mapping of competitors and semantic areas most sought after by users, taking also into account the trend of food and Greek specialties in particular.
What distinguishes the agency is the SEO-first approach: SEO is not seen as a final step in the Web Marketing strategy, but instead becomes a focal point of the project, contributing to the definition of every element of the site to optimize, from code to UX, to the most closely related aspects of optimization as metatags and content.
The portal, which has been online from a couple of weeks in the Italian version, will shortly be localized in English, Greek, French and later German. This also implies an eye to the issue of internationalization and the critical issues that the structuring of a multilingual site carries by nature, especially if it is an e-commerce, with a focus on the technical arrangements needed to avoid duplication of content such as correct handling of canonical and hreflang.
“SEO is essential for e-commerce, so we considered it appropriate to focus on optimization from the very beginning, relying on Pro Web Consulting at website construction” explains the Greekflavours team.
“Thanks to Greekflavours, Pro Web is approaching the world of start-ups with a service package designed for these kinds of companies – says Stefano Brighenti, Pro Web Consulting’s General Manager – a young company should decide to immediately rely on SEO because it is an activity that quickly generates metrics that start-ups can use to approach the next round of investment. “