Pro Web Consulting will be present at the IAB Forum’s 2016 Edition: the title of the workshop is “Luxury Brand Empowerment through multi-country SEO strategies” and will be held on Wednesday, November 30th, second day of the fair, starting from 3:15 PM in Blue2 Room of MiCo.
The agency’s guest is a top brand: Hogan, a luxury brand part of the Tod’s Group. With an unquestionable brand awareness, the Hogan.com site has been strengthened in terms of optimization and ranking through an SEO strategy targeted at international markets as well.
Why is it important even for a top player in the luxury field to do SEO? Case history wants to showcase the effectiveness of a correct ranking strategy on search engines in such a complex industry, rich in peculiarities and communication guidelines.
On-site SEO, optimized images and content, internationalization, domain migration, SERP leadership through branded and unbranded keywords, brand protection and synergy between agency and customer: these are just some of the elements that will be highlighted during the speech.
We will be waiting for you on November 30th at MiCo: for registrations, just visit the IAB Forum website http://bit.ly/IAB16ProWeb and select the workshop from the agenda.