Pro Web Consulting participated at the IAB Forum 2015, bringing a touch of originality with their case histories dedicated to the success of Salepepe.it, the food portal of Mondadori.
The Swiss agency was one of the very few players in the fair to talk about SEO, search engine optimization, essential for any type of business, though still considered as the ‘cinderella’ of the digital world.
The talk covered an editorial project, thus of quality content, and of partnership, and therefore of professional synergy, and much more. The focus of speech was the concept of SEO-driven workflow which is the approach that builds optimized sites since their conception.
“In this respect, SEO is part of the strategic choices, along with Marketing and Content Management, thanks to a careful preliminary analysis and the Search Intelligence – comments Duccio Lunari, Sales & Maketing Director of Pro Web Consulting and workshop speaker – to help define UX, web design, content and IT development of the site.”