There are numerous web marketing resources on the web to grow a network business and are all effective, in their own way: the important thing is to rely on serious and specialized professionals in the industry. For example, to develop an ad hoc search engine optimization strategy, you can contact a vertical SEO agency like as Pro Web Consulting. Pro Web is a Swiss, independent company with an international team focused on SEO, consultancy and training.
The operational department is run by Pasquale Gangemi, Head of Operations and SEO expert, whom we interviewed to ask some tips on how to best rank online.
- What are the most effective activities in the vast field of web marketing?
A good digital strategy surely includes a complementary activity panel like Advertising, Social Media, AdWords, and of course SEO. It is important to start from an accurate business analysis, monitoring the market and the competitors, setting measurable goals and defining your target.
- Why SEO?
Search engine optimization is one of the highest ROI activities on the long run: this means that by investing the same with more immediate actions – such as, for example, AdWords – the benefits will be greater, better distributed, and exponential over time.
- Which sectors can benefit from search engine optimization?
This is a cross-industry discipline: almost every type of website in every market can benefit from better positioning on the SERP. Obviously, though the general rules to please Google are quite uniform, there are some best practices specific to the scope and purpose of the different portals: for e-commerce, for information and editorial sites, for fashion/luxury portfolios, for mobile versions, for local, etc..
- What is brand reputation on search engines?
Sometimes, being present on the SERP can be a double-edge blade because search engine memory is much more durable than traditional media. This means that both positive and negative information persists for a long time in Google’s results. Managing brand reputation on search engines means, therefore, to monitor the customer’s reputation online and apply SEO in order to preserve the SERP with positive results.
- Is there a more strategic approach to SEO?
Each project is different and needs to be thoroughly analyzed depending on the customer’s goals. That said, however, it is always good to focus on a user-centric approach, and to start from queries by asking ourselves what do the users really want in this specific domain and how, when and with what keywords do they search for a particular product/service online. This overview is useful to understand branded and unbranded keywords to hold for our activity.