Pro Web Consulting is in the panel discussion of the next Netcomm Focus Lifestyle organized on July 18th by the Italian Electronic Commerce Consortium, in collaboration with Pambianco. Along with the consulting firm, specialized in SEO, there will be one of the major international brands of consumer electronics.
Pro Web Consulting will demonstrate how SEO can also serve the repositioning of an online brand, from tech to lifestyle. Through a careful activity of information structuring, research trends among users and original content creation, the business logo of a tech brand can turn into a real lifestyle magazine, full of curiosities and “how to” articles to simplify consumer life.
“We have several success cases to demonstrate how shifting SEO at the beginning of the strategic process can lead to a real change in conceptual and content-based approach – comments Duccio Lunari, Head of Sales & Marketing at Pro Web Consulting – In addition to repositioning, of course, we always have “numerical” goals, such as increasing organic traffic and expanding the pool of users.”
“Team-building interaction and collaboration is essential in every project in order to achieve effective workflow – explains Serena Scotto, Pro Web Consulting’s Account Manager – and our team’s strength lies in the constant confrontation with the partner-customer, in flexibility and in the ability to truly integrate within every company to understand the values and desires effectively. ”