- First nine months of the year and projections on 2016 closure
Pro Web Consulting was born in 2009 as a vertical agency with highly technical skills: we first met with highly competitive, complex and challenging SEO sectors, and this has allowed us to develop a highly sought-after expertise in the market.
Today, we are experiencing a very positive stage in business evolution: Pro Web Consulting is growing at a good pace, from the acquisition point of view of high-level customers and international projects, as well as the consolidation of our team and the constant growth of our internal skills.
At the economic level, we plan to close the year with a double-digit growth and we have great prospects for 2017.
- Have you acquired new customers or have you been competing?
Our portfolio is being enriched with big names, with a balanced relationship between Italian and international customers, which is about 60% versus 40%. We are proud of the acquisitions gained this year, which include major brands such as Mellin, Leroy Merlin, RCS, Hogan, Marni, Banzai Media, Janssen and Manpower. Obviously, we are also grateful to our “historic” customers, such as Sky and LG, for the confidence they keep on renewing year after year, a testimony to the long-lasting collaboration came to life through good synergy and work.
We regularly participate in competitions and consultations, but generally, Pro Web Consulting is hired for direct choice.
- New developments in 2016 and projects for 2017.
2016 was undoubtedly a year of great changes for Pro Web Consulting.
First of all, there was the expansion of the board, thanks to Pasquale Gangemi and Duccio Lunari, respectively Head of Operations and Head of Sales & Marketing, who for several months, have joined me in managing the agency: a weighted choice virtue of their commitment in the past few years for the good of the company and for sharing the same vision for the future of Pro Web.
Second, we have strengthened communication activities through the restyling of our logo, corporate identity and website.
In 2017 we plan to continue the ongoing growth trend and to strengthen our study & research projects in the SEO field, to provide an increasingly specialized and consulting approach to the brands that will decide to rely on us.
- Why restyling your image?
We chose to renew our image because we have been having more and more dialogue with digital top-spenders of Italian and international landscape: this implies having the need to always make a positive impression by adjusting our identity to that of the interlocutors. We did not want to overthrow the old logo and naming because they already carried our values of specialization and advice well. However, we had the need to communicate other important aspects, such as innovation and dynamism.
The whole new image is designed to highlight our pluses. The change in the shades of green, lighter and more “acid”, is the symbol of the freshness of a young and up-to-date team. The immediate structure of the website pages indicates the clarity and transparency we show to all our stakeholders, whether they are customers, employees or candidates. The slider on the homepage, which is part of the background, reflects the concept of “organic growth”, which include us as a company, our customers and team.
- Main trends in the SEO market expected for the new year.
Major brands of Made in Italy excellence are increasingly expanding their digital business on the global market, also driven by ecommerce revenue growth: attention to internationalization through multi-language and multi-country websites, summed up to the need for optimized content, puts SEO increasingly at the center of these strategies. Pro Web Consulting is at the forefront of helping Customers on these issues, also thanks to an international team and a very global vision.
From the operational point of view, there is the great theme of mobile, increasingly prominent in the digital domain: Google itself has recently announced its mobile-first index and, since January 2017, a new update should penalize all of those websites that do not have good navigability for mobile users because of too invasive interstitial ads. A warning for all portals: the user is increasingly at the center of the search engines, so the quality and usability of content is an absolute priority to rank optimally on the SERP.
- What is a particularly important case history for you?
There are many projects we are extremely proud of and have made this an interesting and challenging professional year. What we present at the IAB Forum 2016 is certainly one of our most recent success stories: we started working on the international SEO project for Hogan – the famous luxury brand, part of the Tod’s Spa luxury products group in Italy – from March and a few months down the road, we got incredible results. It’s enough to think that organic traffic grew by 38% in the last four months and that there was a sharp improvement in the ranking of keywords from kick-off to today: +71% in Top3 and +68% on front page, with a +62% of new keywords ranked (source: Google.it).
We have successfully managed delicate procedures such as migrating the Hogan Rebel domain on the Hogan.com website, without any traffic loss but, on the other hand, with increased trust and ranking for specific keywords. But it’s not just the numbers that make us proud: a great professional synergy has also emerged with the Customer Digital Team, which has made it possible to constantly work efficiently on the project.