- You have recently renewed the logo, corporate identity and website. What does this series of operations mean?
Pro Web Consulting was born in 2009: our modus operandi has always been based on the extreme specialization in SEO, which has led us in a few years to work with prestigious, top-spending cross-digital players per industry. That is why we have felt the need to renew our image: we want to show our customers an innovative and updated face, always in keeping up with times and the evolution of the market, just as our professional approach.
The light and brilliant green of the logo, the modern font and the minimalism of the new website represent our values, they are the symbol of what we are: an independent, young, dynamic, transparent and competent agency.
- Do you have any news at the company level?
The biggest innovation is the expansion of the board. Since January 2016, I have been joined in the direction of the agency by the “leading columns” of the two main departments: Duccio Lunari, Head of Sales & Marketing, and Pasquale Gangemi, Head of Operations. Their contribution was essential to the growth of Pro Web.
- What are the goals for closing the year? Are you strategically pointing at Italy?
2016 started with big numbers and big names, significant acquisitions and renewals by loyal customers. This puts us at the top: we would like to close the year with double digit growth. At a strategic level, the relationship between Italian and international customers is fairly balanced: 60% domestic market and 40% abroad.
- You have acquired new customers. Is there a field in which you feel more confident? Are you participating to competitions?
The market response is positive and growing: in recent months we have acquired customers like RCS, Mellin, Leroy Merlin, Hogan, Marni, Manpower, Moleskine, Banzai Media and many others. These new-entries are complemented by our long-running top-brands such as Sky, Mondadori and LG.
We were born in highly competitive sectors such as finance and gaming; today we are increasingly specializing in publishing and entertainment, in fashion and design, with a focus on e-commerce and internationally-oriented strategies.
We are regularly involved in races, although Pro Web is more frequently chosen by customers in a direct way.
- What are the proficiencies that characterize your business and what are the pluses offered to customers compared to your competitors?
Our added value is certainly the technical expertise and the strategic approach. We tackle each project with a unique strategy that is based on the concepts of user-first and SEO-driven approaches, that is to analyze what and how users search online and move optimization at the beginning of a website’s structuring process.
- How is SEO evolving and how are you adapting your skills?
Search engines are increasingly evolving to provide an immediate and accurate response to the user, following it throughout his daily life, and directly into SERP, that is, on the search results page. Mobile, with voice-search and app-indexing, but also with internationalization, the peculiarities of SEO for e-commerce, content strategy and migration are all topics that you need to master with a fluid vision while keeping up to date and empirically testing their features and potential.
We are very focused on the team’s ongoing training, with periodic internal training sessions, during which each member of the group provides his/her skills, but also with daily comparison of the news of the discipline and participation in international seminars and workshops.