An ambitious international SEO strategy for Italy’s largest travel operator in the world: this is the essence of the project that Pro Web Consulting will manage for Costa Crociere, the famous travel brand that is part of the Carnival Corporation & PLC Group.
The multilingual and multicountry SEO optimization of Costa’s digital property will take place as part of a broader process to change the brand’s digital strategy.
The re-design of the websites and the change of platform respond to Costa’s desire to increasingly tend towards a centralised user experience with a view to an omnichannel strategy.
The project will kick off in May 2018 and provides that the Swiss consulting firm will carry out an in-depth and comprehensive check-up on all websites in order to support the migration following a precise roadmap of releases. On-site auditing will just be the beginning of an optimisation path, which will have an impact from a technical point of view and in terms of contents, supporting Costa in a strategic and ongoing manner. The constant monitoring of the properties will be done in 11 languages.
Finally, the trust-building activities that will be launched on some specific markets and the SEO training for the international teams of the countries in which Costa operates.
“The partnership with Pro Web Consulting is part of a process of digital innovation that is involving the entire Costa world, a process that cannot be separated from understanding the dynamics related to SEO, an increasingly complex and articulated area of digital marketing,” explains Sara Borghi, Digital Marketing Manager at Costa Crociere. “The goal is to increase the authority and relevance of our online brand and respond more and more accurately and convincingly to all users potentially interested in booking a cruise. For all these reasons, we decided to rely on Pro Web’s experience, setting very ambitious goals. An exciting 2018 awaits us!”
“We are proud that they have seen us as the right partner for this complex and crucial phase in their digital strategy: I believe that our added value is the ability to work on several international markets and to set up a work team completely dedicated to the client, with native language professionals,” concluded Francesca Dalla Pozza, Digital Marketing Manager at Pro Web Consulting.