There many medications and pharmaceutical companies that, thanks to the adv and TV commercials have become top-of-the-mind. This, however, may not be enough in a time where potential customers seek information on search engines first before buying a cure for even the most common disturbances.
The SEO agency Pro Web Consulting investigated the behavior of users by identifying the most searched keywords related to symptoms and remedies in two macro-categories of pharmacology: antipyretics and anti-inflammatories, common drug medicines, chosen as example because more competitive at the level of sales.
By searching for simple words like “cold symptoms”, “headache” or “muscle pain” on Google, it is very difficult to find in first page the institutional or product portals of industry companies. On the contrary, we frequently stumble upon specialized blogs or publishing sites that deal with health and well-being.
Visibility on Google, even for the most popular brands, is very low: this is a wasted opportunity in terms of business if you consider that the focus of pharmaceutical companies will slowly move from the physical store to the web.
“The idea to carry out this study was born after the coming into force of the new legislation of July 1st, 2015, which also authorizes online sale of drugs without prescription – says Francesca Dalla Pozza , Digital Marketing Consultant at Pro Web Consulting – it is therefore evident that the ability to rank for the most competitive keywords is essential: the Net is no longer just a further means of communication but a real sales channel, as well as a strong brand awareness vehicle. Early movers, the first to decide to rely on SEO, will have enormous benefits over competitors. “
In February 2016, the authoritative magazine AboutPharma published the study of Pro Web Consulting to further deepen the knowledge of the topic for the benefit of industry professionals.