An iconic footwear brand, Janet & Janet, owned by A&G Calzaturificio S.p.A., has been relying since January 2018 on the Pro Web Consulting firm for a complete assessment of its digital presence.
The project, which began with an on-site audit, focused on rationalising the menu structure and information architecture, and is now in progress with activities aimed at building trust in the Italian domain.
The results have been positive, already from the early months of work, so much so that the agency has already been confirmed as a partner for 2019: in July 2018 there was +30% YoY in organic traffic and +68% YoY in conversions.
“We think of Janet & Janet as a global brand; for this reason, we have chosen a reliable partner like Pro Web Consulting, because we are sure that collaboration with them can increase the visibility of our web in this new digital market,” explains Monica Ricci, Marketing and Communication Director of A&G Calzaturificio.
“We are proud to be the partner supporting the digital evolution of a fashion brand of the calibre of Janet & Janet,” comments Giuseppe Fussone, Digital Marketing Manager at Pro Web Consulting. “The project is going very well thanks to the great synergy that has been created between our team and our customer’s.”