The work behind an agency is not random – it is a strategic thought, an effort of professionals joining in the name of a single goal: to define languages, rules, and shared opinions that fascinate the recipient of the message. Our goal is precisely this: to capture the attention, to captivate the user by making the best first impression possible, offer the utmost seriousness, make him feel important.
Our mission? Find solutions for a concrete need, or create the favorable circumstances for our service to be essential to the customer. But how do I make my message come to life? My advice is to not think of the “content” but of the dialogue that might come from that content. Is my message original? Will you talk about it? Is it engaging? Would my grandmother react to it if she read it? If we start with these questions, we will have more opportunities than all those communicators who do not face the same problem.
You hear so much about “engaging the user,” but I prefer the expression “get the user to find you”, which is quite different. In fact, by dealing with SEO, I feel that the important thing today is to be visible, and with “visibility” I mean to be massively present, especially on Google, for so many research queries and become a reference point in the web users’ daily searches. However, ” get the user to find you” is not yet a goal pursued by all companies. A good content professional that has the ace in the sleeve you were looking for could change, in my opinion, the fate of a company that, beyond the market share it occupies, will always need someone who screams at the megaphone “We are here and we are the best.”
The much beloved and ancient art of rhetoric must therefore be “handled” with care: not everything is given for granted, especially when you have to convey the meaning of something as abstract as a brand. Therefore, I suggest not to make these mistakes:
- Communicate without thinking of the consequences that might come from what we have said or written;
- Not be able to satisfy a need. Whether it is a purely informational necessity or simply a playful need, the reader wants to read what he is interested in;
- Not be able to emphasize what we are saying;
- Not be clear and resort too often to jargon or “colloquial” terms.
Pro Web Consulting is the Swiss SEO agency that made of its extreme specialization its added value. We offer three main services: Search Engine Optimization, SEO Reputation Management and Web Analytics, with a focus on consulting and training.
From our headquarters in Chiasso, thanks to an international team of about 30 professionals, our agency is able to cover all the major world markets.