Pro Web Consulting stands with GrandVision Italy: the retailer specialized in the optics sector, which boasts over 7000 sales points worldwide and more than 400 in Italy, GrandVision Italy has chosen this consulting company for its digital strategy since December 2018.
The main action implemented, the first objective of GrandVision Italy, was the migration to the new e-commerce, an evolution of the previous corporate website. The project, despite the short period, has already led to satisfactory results: the Pro Web Consulting team has succeeded, in fact, in avoiding a drop in visibility in a delicate process such as migration, which requires extreme accuracy.
Among the initial activities, an in-depth audit of the opportunities deriving from the site and the SEO architecture for the Italian version, combined with an overview of the segment through an analysis of the branded and unbranded keywords in the world of prescription glasses and sunglasses.
Pro Web Consulting is also supporting GrandVision Italy in the preparation of the blog‘s editorial plan to increase the effectiveness of the posts, defining the target audience and making the most of the brand’s communication levers.
In fact, the next steps foresee a focus on content strategy and the beginning of trust building activities, in addition to optimizing the conversion path of users. Great attention will also be focused on a goal that unites the online and offline: to lead the user from the e-shop to the physical stores.
“The whole strategy was designed specifically to achieve the goals indicated by GrandVision Italy, it is a complete SEO project – comments Diego Stramezzi, Head of Sales of Pro Web Consulting – one of our strengths is the great experience gained in the e-commerce field, to which we will add complementary activities to improve performance scientifically, such as the CRO ”.