Pro Web Consulting won the tender launched by Ariston Thermo Group for the management of corporate activities related to Search Engine Optimization and Analytics.
Ariston Thermo Group, an international leader in thermal comfort and energy efficiency, has entrusted the consulting company with its corporate online visibility strategy for their main international markets.
In particular, the Pro Web team will focus on achieving and optimizing the best performances in the digital world, filling an essential touchpoint for consumers. After the initial months of structuring the strategy, Pro Web Consulting will support the delicate procedure of improvement and strengthening of the Group’s sites, as well as numerous other activities.
“Aiming for a digital growth objective, Ariston Thermo chooses Pro Web Consulting, aware of the decisiveness of SEO actions and strategies. The collaboration aims to strengthen our presence and relevance online, in the face of a highly competitive international context,’’ observes Alberto Rech, Global Digital Marketing Manager of Ariston Thermo Group. ‘’The support to the markets is also fundamental, to implement their performances, with a work of setting and centralization of analytics. The consultative spirit and the strong data-driven approach of Pro Web Consulting have motivated our choice of collaboration, sure of effective support.’’
A project with a high degree of complexity and an international flavor, which will be approached by the Pro Web team with the usual scientific attitude.
“Having the opportunity to work in many different countries will be a stimulating challenge for our mother tongue experts, capable of going beyond Google and dealing with specific search engines, such as Baidu for China and Yandex for Russia,’’ explains Emanuela Baraldi, Digital Marketing Manager of Pro Web Consulting. ‘’The aspect linked to emerging markets is very interesting, where it is more difficult for competitors to preside over, such as Indonesia and Vietnam.’’