A winning synergy is the one between Pro Web Consulting, the digital consulting agency part of Cerved ON_ Marketing Services, and the QRP International Training Company. QRP International supports the organizations, helping them to achieve excellent levels of quality in Project, Program, Portfolio, Agile, IT Governance & Service Management and Change Management, through the implementation of certified methods such as PRINCE2, ITIL 4, AgilePM, SCRUM, DevOps and many others.
Pro Web Consulting has been working with QRP International for two years, supporting the optimization of the site in the countries where the company operates, specifically Italy, France, Switzerland, Belgium, and Luxembourg. The Pro Web team of experts has carried out a complete analysis of the QRP site, performing SEO activities since 2017, also integrating the Conversion Rate Optimization since 2018. The project, among many activities, has seen the launch of the Blog in Italian, French, and English, and has conducted interviews with course participants to gather both objective statistics, thanks to the main online interaction measurement tools, and an opinion “on the spot” from those who took part in the training.
A complete strategy which has led to the significant and continuous growth of the site visibility, in all the countries included in the project.
The collaboration between QRP and Pro Web then included several training sessions for the Customer’s international team, gathered in the company’s headquarters in Italy, touching on topics such as the creation of an SEO strategy, with the consequent monitoring of the results on the main media offered by Google, Google Analytics and Search Console for example.
Francesca Redaelli, SEO team leader for Pro Web Consulting, says: “Working with QRP means collaborating with an international team of dynamic, precise and extremely competent people in the digital field. Their attention to detail and receptivity to any proposal and initiative makes the project stimulating and the workflow effective “.
Michelangelo Carbone, Marketing Manager for QRP International: “The collaboration with the Pro Web Consulting team is extraordinary, a team always attentive to our requests but above all, proactive. The key to the success of our collaboration is the passion that every Pro Web team member puts in each project and their orientation to results. “