The first important milestones have been achieved, thanks to the application of Conversion Rate Optimization on the Montanstahl site.
The Stabio company, specialized in the production and marketing of special stainless steel profiles since 1983, has relied on Pro Web Consulting 5 years ago. At first, the collaboration has focused on continuous On-Site and Off-Site SEO strategies. From 2014 to today, they have brought excellent results in terms of visibility, organic traffic, and keyword positioning.
Since the end of last year, we introduced a CRO strategy: “The conversion rate optimization activity has been the natural evolution of the effective SEO strategy carried out over the last years. Montanstahl competes in a vertical, highly specific area, where each visit is precious because it can lead to an important contract “, said Alessandro Martin, Head of CRO of Pro Web Consulting. A few months later, we can see the first and profitable results concerning contact requests, estimates, and consultations. Significant, the + 14% of YoY conversions recorded in April.
The objectives for the following months, aim to more specific analyzes and further optimizations, both from a technical and content point of view. On this matter, the growth of the Montanstahl blog in 2018 deserves attention: a + 274% of organic YOY visit was recorded in January, + 202% in February and + 107% in March.
“The synergy between Pro Web Consulting and Montanstahl has allowed us to stay up to date on the evolution of search/response engines and CRO trends, producing a steady growth in these 5 years, in terms of visits and qualified leads, and the attention with which the team of Pro Web Consulting has accompanied, understood and trained our team, from 2014 to today, makes them a reliable partner capable of interpreting a market, ours, extremely niche ”, said Matteo Mattarello , Media Manager of Montanstahl.