Pro Web Consulting begins 2018 with great news as part of its offer: with a view to maximising results, the Swiss consulting company expands the range of possible optimizations on the digital properties of Customers, activating the Conversion Rate Optimization service.
“We have spent years building our brand identity, focused on the verticality of the offer, in order to guarantee a consulting service at the highest level to our Clients – comments the Founder & Managing Director of Pro Web Consulting, Stefano Brighenti – The universe of digital marketing evolves and today we have decided to offer a new service, which we believe is an exceptional fit for the Italian market, particularly as we will typify it in a distinctive way compared with how it is currently being offered by other agencies”.
In order to structure the dedicated team, Pro Web has equipped itself with a renowned manager in the Italian digital field: Alessandro Martin, Head of CRO. His curriculum highlights the experiences as Head of SEO & CRO, first with Sems and then with Reprise Media, as well as being a Founder of the Übersuggest project, one of the most famous tools for keyword search and analysis; he is often invited as guest speaker to great events in the world of search and web analytics, such as the eMetrics Summit and Search Marketing Connect.
“SEO and CRO are focused on the continuous improvement of the Customer’s digital properties and both guarantee one of the highest ROI over the medium to long term. I believe that brands which wish to build a solid web marketing strategy today cannot help but invest in the capability of their websites and of their apps to attract and convert qualified audiences – explains Martin – Thus, they can multiply the value of their budget and be less vulnerable to sudden platform changes, such as Facebook, capable of changing the rules of the game from one day to the next”.
The consulting firm therefore is once again confirmed as a specialised market player, with a vertical expertise which embraces the concept of optimization in an increasingly complete sense.
“We are talking about two disciplines which are deeply interwoven: bringing high volumes of traffic to a website is fine, but what’s the point if you do not achieve success by making the user act according to our marketing goal? This involves working on all the levels of the acquisition funnel in order to multiply its effectiveness and efficiency” concludes Martin.