iPrintdifferent.com, one of the leading online print players on the Italian market, entrusts its website to the SEO consulting firm Pro Web Consulting.
Owned by the company CDM Servizio Grafico Srl in Collegno, which has been operating in this industry for almost 40 years, iPrintdifferent.com offers both digital and offset printing services, focusing both on production quality, on the technological innovation of machinery, and on customer assistance. The wide range of products ranges from small format, such as business cards and flyers, to large format, such as posters, posters and exhibitors, as well as office and catering items, magazines and catalogs, electoral material and personalized clothing, with an eye for the eco-friendly approach.
Pro Web Consulting will manage with a two-year contract an all-encompassing SEO strategy, aimed at improving traffic to the e-commerce, positioning the most relevant keywords and pushing conversions.
It starts with a global SEO audit to identify areas for improvement in optimization and any critical issues in the trust, which may have caused the decline in visibility of the site in progress in recent months. We will continue with a keyword analysis to redefine the positioning strategy. Importance will also be given to the content strategy, both on the website and on the company blog, and to the activities of trust building and digital pr, to naturally increase the authority of the domain and the brand awareness of iPrintdifferent.com.
“We relied on Pro Web Consulting for their verticality on SEO, particularly on the optimization for e-commerce – Andrea Canale, CEO of CDM Servizio Grafico, said – one of the main activities, with a view to increasing conversions, will be the definition of a keyword-set aimed at pushing especially high-margin products”.
“The discussion with the team of iPrintdifferent was immediately very concrete and transparent, an approach that has allowed us to gain mutual trust and to make a two-year agreement. Andrea Canale is an entrepreneur who has been able to renew his business thanks to the online channel, he was among the first ones in Italy to make the most of digital opportunities in his industry – adds Francesca Dalla Pozza, Digital Marketing Manager of Pro Web Consulting – Now this industry is becoming increasingly competitive, so the time has come to rely on a partner able to scale even the most difficult SERPs and to restore visibility to the level it had acquired over the years”.