“We return to IAB Forum with a new success case with our customer Hogan” says Duccio Lunari, Head of Sales & Marketing at Pro Web Consulting. The workshop that the agency holds today, entitled ‘Luxury Brand Empowerment through Multi-Country SEO Strategies’, seeks to investigate the core role of SEO in the global digital brand strategy of top luxury brands. “We will show – says the manager – how to get significant competitive advantages thanks to good ranking on search engines at the international level. Controlling both brand and generic keywords supports online reputation and contributes to a growing appreciation of competitors. ”
The manager states that “more and more excellences of Made in Italy, both B2C and B2B, invest in the development in foreign markets through digital. Search engine ranking is an essential step in managing markets. This puts SEO at the center of any internationalization strategy, because it is not enough to have a website translated into multiple languages in order to appear on international SERPs.”. Among other frequent requests from customers, there is website migration management: “Even among the top brands, there are those who invest heavily in the development of a new website but make the mistake of underestimating the importance of this step in SEO optics. Before any migration, it is absolutely essential to involve an SEO agency to avoid sudden loss of rank, visibility and traffic. ”
The independent agency, whose strategic approach and vertical competencies continue to find an extremely positive response from the market, is closing the year with great perspectives. “We will close 2016 with a double-digit growth – said Lunari – thanks to the acquisition of the likes of Mellin, RCS, Manpower, Marni, Banzai Media, Hogan, Leroy Merlin and many others. In addition to our confirmations from historical customers such as Sky and LG. We are also evolving internally: in 2016 there was a board expansion and the restyling of logo, site and corporate identity because our expertise goes hand in hand with the innovation and the freshness of a young, dynamic team.”. 2017 also looks full of news: “We will develop a strong synergy between SEO and content, digital PR and analytics,” Lunari confirms. “This without denying our DNA, that is, an absolutely vertical and specialized SEO agency.”.