Specialization, internationality and strategic approach: these are the distinctive features of Pro Web Consulting, the independent and specialized search marketing agency. With a restyling of website and corporate identity, the company continues its growth and evolution into an innovative 2016, which also sees the expansion of the board of directors by Duccio Lunari, Head of Sales & Marketing, and Pasquale Gangemi, Head of Operations, who now stand by the Founder & Managing Director Stefano Brighenti.
- What are the values you want to emphasize with this restyling?
S.B. – Pro Web Consulting was born as an extremely vertical agency with strong technical expertise. These elements have had a great impact on the market, to the point where we started to dialogue with top digital customers of the Italian and international landscape. Hence the need to adapt our image to our interlocutors.
D.L. – Our specialization and consulting values were already present in the name and the old logo of the company, so we did not want to misrepresent them, but we also felt the need to communicate the basic aspects of innovation and dynamism.
P.G. – The new corporate identity is meant to emphasize our pluses. The new shade of light green is the symbol of the freshness of our young team. The larger font size and the immediate structure of the website pages indicate the clarity and transparency we have towards our stakeholders (employees, customers, candidates, etc.). The initial video that goes into the background reflects the concept of “organic growth” in various perspectives: corporate, customer, and team.
- In a market crowded such as the digital one, what are the distinctive features of your service?
D.L. Our strategic approach is certainly the main distinctive trait. Each new project goes through a decisive change of perspective, which puts the user at the center and SEO at the beginning of the process, rather than at the end. Working with a user-first mentality means thoroughly analyzing what and how users search on search engines, in order to build a web project that is SEO-driven from the foundation.
- What does the board expansion mean?
S.B. – Expanding the direction of Pro Web with Duccio Lunari and Pasquale Gangemi was a weighted but convinced choice: their contribution to the evolution of the agency has been crucial in recent years and we share the same long-term strategic vision.
- How is your customer portfolio organized?
D.L. – The 60% of our customer portfolio consists of 60% of Italian companies and the remaining 40% of international companies. We are trained in highly competitive markets such as finance and gaming, we are particularly strong on e-commerce, entertainment/publishing and in the fields of Italian excellence such as fashion and design.
- What are the latest news from the agency in terms of customer acquisition?
D.L. – This year we are getting great gratification in regard to our way of working. This is demonstrated by the acquisitions of the last few months, which have seen our portfolio grow with top-level brands, across the board: RCS, Manpower, Mellin, Hogan, Marni, Moleskine, Banzai Media, Camicissima, Fastweb and Leroy Merlin, to name a few. These brands are alongside our top-rated “historical” customers, such as LG, Mondadori and Sky.
- How are you investing in the team to support business growth?
P.G. – First of all, our HR department invests a lot of time in the selection of highly qualified figures: we hire people who can integrate immediately into the team thanks to their experience, motivation and technical skills. Initial and continuous training is fundamental: immediately after hiring we provide all of the material needed to begin working in the company and we also carry out frequent training sessions on the most critical topics we manage to handle. In addition to the professional aspects, group harmony is essential, so we also dedicate time to team building and focus on flexibility and meritocracy: we do not believe in the mere amount of hours put in a project, but in the quality of the work – in fact, it is not uncommon for the team to receive incentives based on the performance of the followed projects.
- What was the performance of the agency in the first half of the year, and what are your goals for the coming months?
S.B. – We are confident that we will conclude 2016 with a double-digit growth: the main goals are expansion on the Italian and international markets, the expansion of our team and the enhancement of our awareness through communication and training activities in SEO field.