Camicissima relies on the strategic approach of the Swiss SEO agency: Pro Web Consulting is proud to have been selected among the 8 industry players in the competition.
The brand of men’s shirts and men’s clothing, part of the Fenicia S.p.A. group, which has been on the market since 1931, aims at better ranking on search engines of its international e-commerce. Through the e-commerce portal, in fact, you can buy and ship Camicissima shirts and accessories virtually all over the world.
“The complexity of the strategy is not just in the offline organizational and logistics management: on the web, you need to make products visible especially in those countries where the brand is less known, – says Gaspare Candido, E-Commerce & Digital Manager – We chose Pro Web Consulting for their proven SEO experience in e-commerce. ”
Pro Web will carry out SEO optimization on the portal in Italian, English, French, and German to increase visibility on search engines globally and to ensure geo-localized content is consistent with the US search country.
Another peculiarity of the project is the integration between user-experience, visual aspects and optimization: “Working with great fashion brands requires specific SEO solutions to meet their communication needs, which have to be consistent with the essential and elegant design of the portal, managed directly by Camicissima. – explains Francesca Dalla Pozza, Digital Marketing Manager at Pro Web Consulting – Our activities will be to optimize the multi-country site and make it integrate perfectly with UX and graphic aspects. “