FruttaWeb is the first Italian e-commerce focused on healthy food: born in 2013, it allows online purchases of fruit and vegetables, with an eye for well-being and the environment.
The company relies on Pro Web Consulting for a strategic SEO analysis in order to optimize and improve site architecture with the aim of increasing organic traffic and conversions on the Italian market.
The biggest challenge will be to handle a wide range of items – and therefore product cards – on the store: FruttaWeb deals with numerous categories such as exotic and local fruit, vegetables, cereals, spices, organic foods, edible flowers and superfoods for a total of over 1,300 references from certified manufacturers, adapted to meet the needs of vegans, vegetarians, crudists, salutists and high-tech operators.
The Swiss agency will assist FruttaWeb in defining the blog‘s editorial plan thanks to search intelligence activities, which is a careful and constant monitoring of key trends in health, food, wellness, recipes and “how tos” for the correct handling, storage and cooking of seasonal raw materials. Content generation projects will also be supported, involving food & recipes influencers.
“The partnership with Pro Web Consulting arises from our need to make a broader and broader audience aware of history of producers and the benefits of carefully selected products in recent years. – comments Massimo Giacchino, FruttaWeb’s Marketing Manager – Our confidence in Pro Web derives from the great professionalism demonstrated during the informal and analytical meetings: it is one of the few agencies that offers various vertical figures to the client to achieve the set goals quickly. “
“It is exciting to work on projects that start from a good foundation: in these cases, the choice of an SEO agency can really make a difference – explains Francesca Dalla Pozza, Digital Marketing Manager at Pro Web Consulting – our consulting business aims to provide a strategic contribution, thus constantly widening the semantic areas covered, exploiting the great opportunities and trends that characterize the food sector. We will also focus on advanced optimizations and content-targeted activities. We are confident that the enthusiasm and the proactiveness of the FruttaWeb team will enable us to achieve tremendous results in rather short times.”