FAI, which since 1975 protects and enhances culture, art and nature of Italy, chooses to renew its online presence by relying on the SEO agency Pro Web Consulting.
The Foundation has undertaken a major project to renew its digital presence: the first goal will be to reduce the high number of domains in the network, with the aim of defragmenting user experience and authority in the eyes of search engine.
Pro Web Consulting will provide strategic support over a multiple of areas: the biennial project, developed both in Italian and in English, will start with an in-depth analysis of FAI’s properties and content, that will allow to define and structure the best online visibility for the future. Afterwards, the activity will focus on content generation and trust building.
“This digital auditing process is an important moment for us, which will last several months and will touch upon many aspects of our communication and in some cases also the internal organization. Therefore, it is imperative for us to be able to rely on a competent and helpful partner – explains Alessandro Manea, Digital Marketing Strategist at FAI – We have been entrusted Pro Web Consulting because we believe it is the right partner for the strategic support we need.”
“We are particularly proud of working with FAI, not only because of the importance of its care and promotion of Italian artistic and landscape heritage, but also for the social value of collaborating with one of the leading Italian non-profit foundations – comments Duccio Lunari, Pro Web Consulting’s Head of Sales & Marketing – FAI’s interest in our services demonstrates that even the institutional online communication cannot be left out of a well-structured SEO strategy: there is growing awareness in the market of the importance of SEO and its leadership role at the beginning of every digital project.”